The Trade & Transport Impact program

Real impact in business & the world

The program addresses real challenges, goes deeper into the P&L of the corporate partner, focused engagement and hand-holding throughout implementation to documented benefits.

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Addressing the largest industry and world problems


Take innovation into real action to
generate impact


Engineered to be a lean and focused approach

Next program cycle

Unique program elements

At the heart of the platform is continuous face to face engagement between partners and innovative startups. Around this are activities that identify and focus efforts. Innovation meets business.

Business Impact Identification

Join innovation teams, business units and leaders to identify needs and areas of P&L impact.

Map specific cost items, technologies or solutions sought in startups to create real impact.

Readiness Diagnostic

Assessment of organisational readiness to increase chances of impact by guiding recommended actions.

Combines quantitative survey and qualitative interviews based on work with +200 corporations on innovation.

Innovation Stream

Continuous delivery of frontier insights through video interviews with top startups, mentors, industry and technology leaders.

Enables engaging a global organisation through online coverage of process, learnings, and experiences from start to finish.

Impact Planning

Next steps planning with Partners based on Business Impact Identification, Readiness Diagnostics, learnings during the program, and startup opportunities.

Plan an impactful way forward with startups and make the most of learnings for the organisation to repeat and build capability.

Eco-system partners

This industry is like no other. To maximise real solutions, we’ll offer access to physical test environments, data, and regulatory sandboxes.

Eco-system partners offer unique access to assets benefitting both the startups and wider partner group.

Facilitated Implementation

Optional assistance, when needed, to progress from startup engagement to implementation and documentation of results.

Rainmaking offers personalized support whether the outcomes are Pilots or M&A, and co-invests in Venture Building.

Our Experience

Leveraging our experience from 60+ Startupbootcamp programs, building 30+ own startups and partnering with 80+ Fortune 500 companies, we have built a world-class model for action-based impact.

The program addresses real challenges, goes deeper into corporate partner P&Ls, focused engagement and hand-holding throughout implementation to documented benefits.

Trade & Transport Impact is not an accelerator and is much more than an engagement program. It is a continuous platform connecting startups with partners in a facilitated process for impact on the bottom-line and in the world.

Problem identification

Identifying the biggest challenges in the industry & world

Making it relevant

How the challenges are P&L opportunities for each Partner

In search of greatness

Rigorous process to globally identify and select the best tech startups

3 month engagement

Onsite qualifying collaboration potential

Potential implementation

Realisation of benefits through M&A, POCs in pilots or Venture building


Regional focus, global reach

We are building the world’s most powerful corporate-startup engagement program in the global maritime, logistics & supply chain and transport industry with unique access to collaboration in leading hubs across the world. Partners will access multiple eco-systems and regional partners, by engaging in a program that moves from city to city.

2018 and onwards




United States

Los Angeles
New York




Next cycle challenges

Business with a purpose

We firmly believe that impact and business are interconnected and fundamentally sustain each other when done right. Rainmaking Trade & Transport Impact addresses carefully selected areas derived from the biggest challenges faced by the transport, logistics & supply chain and maritime and the world agenda and where it impacts specific UN SDGs.

Partners & Startups collaborate on solutions within the following areas

Health & Safety

Health and safety have always been a top priority in heavy asset industries and will continue to be in the future. It is key for people on land and at sea to have a productive, safe and efficient workplace, and bring long-term results from accident prevention and workforce satisfaction.

New technology now enables radically better solutions. And it represents a large opportunity for any employer, and business to identify, and apply these to everyday operations. We believe we all owe it to our people to apply every possible means to save lives, and that it is good business to be at the forefront and invest in such solutions.

Solutions could be:

  • Predictive medical solutions for crews
  • Wearables for people behavior, movement or health
  • Blockchain solutions to ensure credential authenticity and reduce fraud
  • VR / AR solutions
  • Satellite data enabled emergency and rescue missions
  • Piracy identification and prediction


The threat is real and in recent times the impact on business operations and end customers has been significant. As paper and processes are gradually being digitized, the potential impact will only continue to rise in the years to come.

Going forward, every touch point in the supply chain will need to take the threat seriously which in turn grows the market for sufficient protection.

The purpose of this is not to vet enterprise IT solutions, but to look for new ways to deal with the issue, and enable partnering and investment in solutions that represent new revenue streams from the market.

Solutions could be:

  • Pressure testing solutions
  • New ways, such as blockchain to circumvent the threat
  • Frontier tech startups that are looking to partner or take investment

Operational optimization

Cost remains a core value driver to beat the competition. Until now the primary means to win on cost has been scale economies – such as in production, vessel or another asset size.

This game is changing, with technology-driven solutions on our doorstep that will process data faster than any human, and empower people to make better decisions.

Aside from individual action, we should perhaps consider new infrastructure, business models and collaboration to take a step towards asset sharing and address supply/demand imbalances?

Solutions could be:

  • RPA
  • AI and machine learning driven cargo, crew and asset optimization
  • Predictive maintenance 
  • 3D printing of spare parts
  • Marketplaces 
  • Big data

Supply chain transparency

Supply chain transparency is much more than tracking cargo – though this still remains a challenge.

Today transparency could include data such as quality, carbon footprint, position, condition or origin information. Transparency also may highlight inefficiencies in the supply chain or innovative opportunities to collaborate with other players.

We’re transitioning from a world of EDI to connected devices and satellite transparency for real-time insight. Access to information on the physical goods in transit may turn out valuable if ways are found to monetise it.

Solutions could be:

  • IoT sensors
  • Satellite imagery
  • End-to-end cargo tracking
  • Equipment/asset tracking and optimization
  • Cargo security
  • End-to-end compliance management
  • Supplier management
  • Customer service
  • Risk management

Enabling trade for growth

The world is not trading effectively and this stunts growth in countries and across trade routes and businesses.

Challenges include ease of trading, information access, regulation, lack of trust and data on trading partners and tools, processes and services from decades back.

We will look for digitally enabled new products, solutions and services that ease global trade, and thus potentially increases market growth while adding a more top line to partners that invest.

Solutions could be:

  • Financing
  • Transaction support
  • Rating solutions
  • Insurance 
  • Marketplaces and trading portals

CO2 Reduction

More than 7% of global CO2 emission comes from international trade-related freight. The UN has with SDGs pointed to our climate problem and called for action, and the IMO calls for international shipping to: 

  • Reduce gross emissions of 50% by 2050
  • Improvement of 40% on energy efficiency by 2030
  • Improvement of 70% on energy efficiency by 2050

How can shipping companies, port operators, logistics service providers and other players in transporting cargo work together to reduce CO2 emissions? 

Solutions could be:

  • Emission measurement
  • Carbon trading
  • Fuel efficiency driven by digital solutions
  • Software to optimise processes, e.g. through AI / machine learning, blockchain, big data, IoT, or automation
  • Renewable energy sources
  • Battery technology

Responsible consumption & production

Approximately a third of the food produced in the world gets lost or wasted and less than a fifth of plastic is recycled globally.

Both as consumers and businesses it is clear that we need to be better at reducing waste, recycling and using less plastic. We are well aware there are large business opportunities in addressing these challenges.

Yet walking the talk proves to be much harder. Working at it alone will only take us so far. How can the cargo transport sectors work together with leading startups to make it easier to walk the talk, for themselves, for customers and end consumers?

Solutions could be:

  • Recycling solutions
  • Waste management
  • Smart packaging
  • Alternative to plastics
  • New packaging & preservation methods
  • Tracking & analysing conditions of time-sensitive goods like food.
  • Recycling solutions, e.g. stakeholders along the supply chain to redistribute imperfect & surplus produce

Life below water

90% of the international trade moves by sea. If plastic production isn’t curbed, plastic pollution in the ocean will outweigh fish pound for pound by 2050.

Some companies have started collaborating in creative ways to address this challenge. Still, the ocean is vast and there is room for much more collaboration to happen here.

From noise pollution, toxic chemicals, discharge of waste and ballast water in shipping to plastics floating in the ocean, businesses, and consumers must act together and fast to explore ways to safeguard the ocean.

Solutions could be:

  • Plastic collection from the ocean
  • Processing or recycling ocean plastics
  • Solutions targeting noise pollution from shipping
  • Solutions targeting treatment/discharge of ballast water and other discharge of waste from ships
  • Marine life protection
  • New packaging & preservation methods

About us

Introducing Rainmaking

Rainmaking is a global cooperative of entrepreneurs running startups and innovation programs in more than 40 countries. We bring extensive success from Startupbootcamp, Rainmaking Innovation and our own startup experience to move the transport, maritime and logistics industries forward.

The Rainmaking family

We create positive change through entrepreneurship with a global team of 200+ entrepreneurs, strategists, product experts, developers, designers, and investors.

Our global network provides us with first-hand access to innovative startups and early-stage companies in every major startup ecosystem worldwide. We screen +10,000 per year and have invested in 600 so far alongside corporate partners.

And we are still founders at heart. To date, we have founded 30+ companies based on our own ideas and seed funded them ourselves. Followed up with 20m+ EUR from external investors.

Rainmaking is specialized in maritime, logistics and transport, and continuously work with leading corporates and talented startups in these industries.

Let’s lift the industry – and the world!